The global augmented and virtual reality market is expected to reach $305 billion* by 2026, yet, in 2020, only few museums, galleries and cultural institutions in Italy have offered experiences with augmented reality technologies.
* Source: www.globenewswire.com
Data shows that only 7% of museums
involved in the survey offered this
digital tool to their audience. *
However, 54% of cultural institutions have
stated that they want to implement this
technology in the future. *
* Source: www.statista.com
The Covid-19 emergency has certainly accelerated the adoption of immersive technologies, which prove to be an excellent way to valorise the territory, engage in new narratives and enhance the experience of their users.
AR technology allows museums to provide dynamic and interactive guide Tours.
Audio guides have been used for decades to communicate more information about what you're looking at, and paper maps and static signage have been used to guide users inside museum spaces.
In recent years, the interest of museums has grown in more innovative solutions that include Augmented Reality to make it even easier for users to visit an exhibition and be involved in the process of personal and cultural enrichment.
Augmented Reality Studio is the tool designed to make it easy and immediate to create augmented reality experiences. Browsing from your browser, you have access to all the technological means necessary to bring your projects to life in a few minutes. Complex computer skills are not required to use our AR configurator: from the SaaS platform you can add a wide range of interactive elements to your experiences, anytime and from any device:
Our CMS Cloud infrastructure is specifically designed for data collection, processing and management in total autonomy in order to guarantee maximum usability by users. Manage all your experiences from a private web platform, in full compliance with high security standards.
The Augmented Reality Studio Web Dashboard collects all the experiences you’ve created, updatable in seconds whenever you need to make a change or improve a content. For each experience you create, you can also track the number of daily, weekly, and monthly scans made by your visitors.
EASY TO IMPLEMENT
Augmented Reality is a scalable technology that applies to a wide range of use cases with lower implementation and management costs than other technology solutions.
OMNICHANNEL MARKETING
Thanks to the AR, every campaign can be enhanced along all touchpoints of the
purchase path. Easily design, manage, and distribute content made on physical channels or
digital.
CUSTOMER ENGAGEMENT
Augmented Reality offers your customers unique and interactive experiences with which
to stand out from the competition and improve participation.
ANALYTICS
For a more accurate idea of your audience, we integrate KPIs monthly,
weekly, daily and geolocated of AR experiences in our solutions
Bellfish
Bellfish is the first marketplace of unique design objects animated through Augmented Reality and made by a community of artists from all over the world.
Each purchased item comes to life with a dedicated smartphone and tablet application. Just frame the illustration to see the magic light up. Some products are also recognized through Instagram and Facebook filters.
Bellfish is the encounter between crativity, the technology and the communication.
It is an original and surprising way to convey an idea, send a message and make your creations distinguishable.
LeonARdo
The LeonARdo Augmented Reality project was realized 500 years after his passing .
Thanks to the patronage of the City of Milan, we participated in the Milan Design Weekwith some of the most famous works of the Master, recreated with a fresh and innovative style.
Augmented Reality has allowed visitors to enjoy paintings, sketches and representations of the city of Milan in a completely new way, immersing themselves completely in the exhibition with the app Bellfish.
Milan Gallery Week
Is it possible to give new shape, new life to photographic worksthanks to the systemic and performing use of Augmented Reality technology? This is the need to which responds to the project of Milan Gallery Week. A technological concept capable of supporting photographers, exhibition curators and users with an application that gives life to photographs.
Each image or printshows extra content for deeper experiencesthat connect creators and users, ranging from artist presentation videos to Call to action to their personal social pages, websites, and even places and points of interest to increase drive-to-store.
MID – Digital Interactive Museum
The Digital Innovative Museumis a platform that is available in two integrated tools: Mobile Application (APP) e CMS (Content Management System).
With this solution we want to give the museum sector the opportunity to take advantage of the most innovative technologieson the market to offer new experiences of use of the most common contents and services of museum facilities:
The extra content that can be used hrough the AR camera is different and may change as the activities or objectives that the museum intends to achieve change. This content will allow the visitor to interact with the different works allowing him to download informative PDFs, sharethe experience on social media and on the web, isten to audio tracks and view presentation videos of an artwork, making the experience memorable.
Open the page from your smartphone
or scan the QR code:
If you're browsing this page via a computer, here's a preview of what you're missing:
View the 3D model inthe environment around you
Realistic experiencewith high-fidelity 3D models
Enlarge or shrinkthe 3D object to your liking
Rotate or positionto discover different angles
Allow visitors to your site to interact with the 3D modelof a piece of art.
Let your users discover the object in all its different facets without being forced to abandon your official channels or use expensive devices.
For all users with an iOS device you can interact with a purchase demo via Apple Pay, directly by accessing the Augmented Reality experience. This is an example of the great potential of AR applied to e-commerce.
No amount will be subtracted from your account by interacting with the button, so don't be afraid to test by yourself.
The banner that comes with the experience is fully customizable, and you can also use it to direct users to a website, as in the second example we made. Try it for yourself by accessing this page with an iOS device!
Voci
Effetti sonori
Musica
Per decenni si sono utilizzate audioguide tradizionali per comunicare maggiori informazioni su ciò che si sta guardando e si sono utilizzate mappe cartacee e segnaletiche statiche per guidare gli utenti all’interno degli spazi museali. La maggior parte di queste audioguide usano tecnologie obsolete e inefficienti, raccogliendo solo informazioni, ma senza un vera e propria narrazione audio. Il nostro workflow unico utilizza il suono tridimensionale per moltiplicare e migliorare infinitamente l'esperienza. Per quale motivo? L'audio spazializzato 3D contiene informazioni spaziali che imitano la naturale localizzazione umana: le sorgenti sonore possono quindi essere posizionate davanti, dietro, sopra o sotto l'ascoltatore in un campo sonoro sferico. L'audio stereo tradizionale invece è limitato a due dimensioni all'interno della testa dell'ascoltatore (sinistra e destra). Solo questa progettazione sonora coinvolgente ci consente la flessibilità creativa di esplorare storytelling più emozionanti e immersivi.
Vantaggi:
Don't have audio/video content to apply to each art piece? Does the work become too burdensome?
Discover our dynamic content featurewith the introduction of deep fake algorithmsand artificial intelligenc can transform every text into a video with audio.
In the example below you can test (through our bellfish APP) how you can animate an augmented reality experience using deep fake and text to speech algorithms. Content is no longer a problem!
View the image with our bellfish APP
Here's a preview of what you're missing if you don't download our APP and test our target:
Art pieces that come to life for better storytelling
Greater engagementwith interactive content
Less distance between physical and digital with drive to store
Virtual Realityengages people in a totally immersive experience placing placing them at the center of a 360-degree visual and sensory journey. Virtual Reality exhibits place artwork in navigable virtual spaces, made credible thanks to high-quality 3D scans.VRhelps curators to contextualize objects by showing them more closely, allowing users to explore their making or discover their history with additional audio and video media.
See an exhibition in 360 degrees
Tap and interact with the 3D model
Add audio and and video content
CLICK ON THE IMAGE FOR A PREVIEW OF THE VR EXPERIENCE.
INCREDIBILEVISU
Thanks to our partners at Incredibile Visu we can perform high fidelity scans with the photogrammetry technique to create 3D modelsthat return all the uniqueness of a work, object or person.
MICROSOFT AZURE
For our innovative projects we always choose Microsoft Azure and its state-of-the-art cloud computing services.
PTC - VUFORIA
Our Augmented Reality solutions take advantage of all the benefits
and the robustness of PTC Vuforia, the best tracking framework for AR.
