Phygital Marketing at the event L'età ibrida
On 13 October at 18:00 at Palazzo Giureconsulti in Milan, dilium will speak on the occasion of the second appointment of the meeting.
L'età ibrida - Dialoghi per le imprese alla vigilia di una nuova era, will see the economist, strategic consultant and university professor and author of #Phygital Nicolò Andreula, speaking about the new marketing, between physical and digital. In a dialogue with Paolo Iabichino, assisted by Marisandra Lizzi, Nicolò Andreula will offer ideas to help neighborhood stores survive the polarization between physical and digital.
Donato De Ieso, CEO of dilium, will take the floor to discuss the activities that can be undertaken and the technologies that support brands and companies in creating an omnichannel relationship that combines physical and digital. The initiative is organized by the The Chamber of commerce of Milan Monza Brianza Lodi and aims to be an opportunity to discuss various issues related to digital innovation and 4.0 technologies.